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Category Archives: Marketing

Build Your Brand with a Book

Your book will share your ideas and information. It also shares your image, also known...

Big Fish, Little Pond

“Go big or go home.” Go small might be the better option as niche publishing...

Creating a Positioning Statement

You’ll need to create a positioning statement for your nonfiction book and it needs to...

Does my Book need a Website?

If you’re writing a nonfiction book, you do want an internet presence. That’s because a website,...

Digital v. Print

If you Google “digital books versus print books” you’ll find plenty of posts about the...

Why Write a Book?

People tell you, “You oughta write a book!” It’s nice to have supporters. But what’s...

What is Platform?

Platform is a concept that is relatively new to publishing. But it’s burrowed into the...

Is my Book a Brand?

We are all familiar with authors who are brands: Seth Godin, Deepak Chopra, Suze Orman,...

Name That Book

Your book’s title is the first thing people will notice about your book. It’s how...

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Make Hay Communications

Giving shape and direction to your ideas and clarity to your writing, creating a book you can take to market with confidence.

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    • About
    • What We Do
      • Development
      • Editing
      • Writing
    • Books
    • Blog
    • Contact